Media
Design. Variety. Individuality.
World premiere for the innovative „CWS ParadiseLine“ generation of dispensers
Duisburg, May 2008. CWS, the leading supplier for professional washroom hygiene solutions, presents a world premiere: ParadiseLine.
For the first time, the CWS high-quality dispenser systems are available in a wide variety of colours and materials. The highlight
of the collection are the dispensers in the category „Individual“: The front covers of the dispenser systems can be designed
to match individual customer requirements, or even be delivered with an integrated flatscreen TV. This turns the dispensers
into a completely new medium for communication and thus offers unique advertising space. CWS is thus the first supplier worldwide
to offer customer-specific furnishings for corporate and public washrooms. CWS developed the new product line in cooperation
with the internationally renowned Munich designer Jens Pattberg (of the agency brains4design). The new washroom products will
be presented to the public at the ISSA/Interclean in Amsterdam (6-9 May 2008, Hall 9, Stand 303), and from July 2008, they
will be available worldwide.
The possibility of individual image and text design allows companies to individually design the CWS ParadiseLine dispenser components according to their own corporate designs, to transport core corporate messages, ultimately strengthening the corporate identity. The components can also be used as an unusual yet effective medium for advertising: On average, a person spends 7 seconds to dry their hands. During this time, they will be looking at the advertising messages placed on the dispensers. TV-flatscreens integrated into CWS towel dispensers offer a unique opportunity for information and entertainment.
Andreas Heinze, CEO of CWS-boco International GmbH: „With our ParadiseLine, CWS has revolutionised the market for washroom hygiene. This modern line of products enhances the importance of washrooms as a company’s “calling card” by creating a stylish and exclusive atmosphere. Individual design of the towel, soap and fragrance dispensers results in unique hygiene solutions and the emotional washroom of the future. We have once again proven ourselves in our role as innovative market leader and we continue to expand our leading market position in washroom technology.”
The possibility of individual image and text design allows companies to individually design the CWS ParadiseLine dispenser components according to their own corporate designs, to transport core corporate messages, ultimately strengthening the corporate identity. The components can also be used as an unusual yet effective medium for advertising: On average, a person spends 7 seconds to dry their hands. During this time, they will be looking at the advertising messages placed on the dispensers. TV-flatscreens integrated into CWS towel dispensers offer a unique opportunity for information and entertainment.
Andreas Heinze, CEO of CWS-boco International GmbH: „With our ParadiseLine, CWS has revolutionised the market for washroom hygiene. This modern line of products enhances the importance of washrooms as a company’s “calling card” by creating a stylish and exclusive atmosphere. Individual design of the towel, soap and fragrance dispensers results in unique hygiene solutions and the emotional washroom of the future. We have once again proven ourselves in our role as innovative market leader and we continue to expand our leading market position in washroom technology.”
Premium Quality – Design – Hygiene Protection
CWS has always been committed to traditional Swiss manufacturing and highest quality. The CWS ParadiseLine is no different
and emphasises this standard: The components have the proven CWS dispenser technology, are made of high-quality materials
and offer reliable hygiene protection. The standard components are available with changeable front covers in the colours white,
red, black as well as champagne, silver, wood and carbon colours.
As with all CWS solutions, this new washroom product line is available as a complete system in the qualified subscription service: All dispenser components are made to match each other and are installed, filled and maintained on a regular basis by CWS professional service personnel.
With ParadiseLine, the newest generation of dispenser system, CWS strengthens its position as quality and innovative leader for washroom hygiene solutions. For more than 50 years now, the premium brand is a trendsetter in technology development and the definition of quality standards for professional washroom solutions, based on the latest scientific and environmental knowledge.
As with all CWS solutions, this new washroom product line is available as a complete system in the qualified subscription service: All dispenser components are made to match each other and are installed, filled and maintained on a regular basis by CWS professional service personnel.
With ParadiseLine, the newest generation of dispenser system, CWS strengthens its position as quality and innovative leader for washroom hygiene solutions. For more than 50 years now, the premium brand is a trendsetter in technology development and the definition of quality standards for professional washroom solutions, based on the latest scientific and environmental knowledge.
About CWS-boco International
CWS-boco International GmbH is the internationally leading one-stop supplier for professional washroom hygiene solutions and
textile services.
This includes the well-known CWS towel, soap and fragrance dispensers, innovative entrance mats as well as industrially washable professional clothing, individual Corporate Fashion collections, protective and warning clothing from boco. All services are available in flexible leasing packages. Customers profit from the calculable costs and professional all-round care, including personal consultations, regular maintenance of the dispenser systems as well as professional and economical handling of the hand-towel rolls, mats and clothing.
CWS-boco International has more than 17 branch offices in Europe as well as one site in China. CWS-boco employs worldwide more than 8.500 employees. Company headquarters are located in Duisburg, Germany. CWS-boco is a subsidiary of the Haniel-Group, whose overall sales of 27,7 bn Euro (fiscal year 2006) and more than 55.000 employees make it one of the most successful family-owned German businesses worldwide.
This includes the well-known CWS towel, soap and fragrance dispensers, innovative entrance mats as well as industrially washable professional clothing, individual Corporate Fashion collections, protective and warning clothing from boco. All services are available in flexible leasing packages. Customers profit from the calculable costs and professional all-round care, including personal consultations, regular maintenance of the dispenser systems as well as professional and economical handling of the hand-towel rolls, mats and clothing.
CWS-boco International has more than 17 branch offices in Europe as well as one site in China. CWS-boco employs worldwide more than 8.500 employees. Company headquarters are located in Duisburg, Germany. CWS-boco is a subsidiary of the Haniel-Group, whose overall sales of 27,7 bn Euro (fiscal year 2006) and more than 55.000 employees make it one of the most successful family-owned German businesses worldwide.
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