Media

Duisburg, 13. November 2008. CWS-boco International, leading supplier of professional washroom hygiene solutions and textile services, is seeking the most original ideas to design cotton towel dispensers. Under the motto “Create your Paradise“, participants from around the world are requested to submit via the internet images, photos, sketches or computer graphics, thus designing their individual front cover for the cotton towel dispenser. All designs can be viewed and evaluated in the internet. A jury of experts will choose the three best entries, which will be awarded with prize monies of 2.000 Euro, 1.000 Euro and 500 Euro. An audience award - selected via online voting - will also be presented with a prize of 1.000 Euro. The competition will kick off punctually on 19 November, on World Toilet Day 2008. Deadline for entries is 31 January 2009. For more information on the competition, visit: www.cws-boco.com/competition

Introduced in August 2008, the CWS ParadiseLine is the first line of dispensers worldwide on the market, whose front covers can be individually customised. Participants in the competition “Create your Paradise“ can show how they imagine their personal front cover should look. Whether extravagant patterns, eccentric photo collages or picturesque landscapes – there are basically no limits to creativity. Simply upload a favourite motif to the CWS-boco virtual WebWC and your chance of winning one of the attractive monetary prizes has already started. An expert jury – consisting of Frank Radinic, Head of Corporate Marketing & Communications at CWS-boco International, Jens Pattberg, Managing Director of the agency brains4design, as well as Detlev Knecht, Deputy Chief Editor of the trade magazine IKZ Haustechnik – will select the best three concepts from all entries. The jury will evaluate entries based upon creativity, graphic and text design as well as the reference to the washroom. In addition, visitors to the website may participate in the online voting to determine the winner of the audience award.

All details on the CWS “Create your Paradise“ competition can be found on the online portal: www.cws-boco.com/competition

CWS-boco International GmbH is the initiator of the Online Creative Competition. For more than 50 years now, the company have been offering with their brand CWS high-quality hygiene solutions for public washrooms – including the well known CWS towel, soap and fragrance dispensers. As the first supplier on the market, CWS-boco have now introduced CWS ParadiseLine, a line of dispensers which can be completely customised. The dispensers, created by the German designer Jens Pattberg (brains4design agency), are available in various colours and materials, and for the first time ever, can be furnished with images or texts. The design of this line of dispensers incorporates the latest trends in product design and architecture and fulfills increased corporate and consumer demands on quality, hygiene and design. Inspiration for the materials and finishings used in this product line came from the automobile and furniture industry. Due to the innovative concept, companies can use the dispensers as a completely new instrument to strengthen and promote Corporate Identity. At the same time, the innovative dispenser concept with exchangable panels presents a unique advertising platform.

The competition “Create your Paradise“ is this year's contribution from CWS-boco to World Toilet Day 2008. This special promotion day was founded on 19 November 2004 by the World Toilet Organization (WTO) and is taking place this year for the fifth time. The WTO assists in building networks of international experts and more than 50 national institutions in the fields of toilet and sewage systems. Since its founding in 2001, the organisation advocates improvement of sanitary facilities worldwide and to promote the distribution of hygienic sanitary systems.

More information on the World Toilet Organization can be found on: www.worldtoilet.org

CWS-boco International GmbH is the international leading supplier of one-stop professional washroom hygiene solutions and textile services.
These solutions include the well-known CWS handtowel, soap and fragrance dispensers as well as innovative entrance mats, industrially washable professional clothing, customised Corporate Fashion collections, protective and safety clothing from boco. All services are available in the flexible subscription service. Customers profit from fixed costs and professional all-round care, including personal consultation, regular maintenance of the equipment as well as professional and environmentally-friendly cleaning and replacement of the cloth towels, mats and clothing.
CWS-boco International has more than 18 branch offices in Europe as well as one site in China. CWS-boco employs worldwide more than 8.000 employees. Company headquarters are located in Duisburg, Germany. CWS-boco is a subsidiary of the Haniel-Group, whose overall sales of 29,2 bn Euro (fiscal year 2007) and more than 56.000 employees make it one of the most successful family-owned German businesses worldwide.

Press Contacts:

CWS-boco International GmbH
Dr. Maren Crone
Corporate Marketing & Communications
Dreieich Plaza 1A
63303 Dreieich
Tel.: +49 (0)6103/309-1032
Fax: +49 (0)40/73339-91729
E-Mail: Maren.Crone@cws-boco.com