Media

Duisburg, 13 January 2009. The countdown is on! Until 31 January 2009, internet users can participate in the “Create your Paradise“ online creative competition ( www.cws-boco.com/competition) and submit their ideas to design CWS cotton towel dispensers. The most original dispenser front cover designs will be awarded with prize money totalling 4.500 Euro. A jury of experts will select the three best entries, which will be rewarded with prizes of 2.000 Euro, 1.000 Euro and 500 Euro respectively. Site visitors will select the winner of the audience award via online voting, this winner will receive a prize of 1.000 Euro. Since the competition began, on World Toilet Day on 19 November 2008, more than 350 entries have been received in the online gallery. The images range from paradisiacal holiday photos to imaginative illustrations and computer graphics.

The competition was initiated by CWS-boco International GmbH. With the brand CWS, the company, specialised in washroom hygiene solutions and workwear, has been offering high-quality products for public washrooms and toilets for more than 50 years. New in the product line is the CWS ParadiseLine: For the first time ever, the front covers of these modern handtowel, soap and fragrance dispensers can be individually designed.

In the “Create your Paradise“ competition, CWS-boco is seeking the most creative ideas to design the dispensers. Participants from around the world can compete using their own dispenser motif, and show which front cover they would like to see in a washroom. An expert jury – consisting of Frank Radinic, Head of Corporate Marketing & Communications at CWS-boco International, Jens Pattberg, Managing Director of the agency brains4design, as well as Detlev Knecht, Deputy Chief Editor of the trade magazine IKZ Haustechnik – will determine the three best designs. Until 28 February 2009, any visitor to the website may participate in the online voting to choose his or her favourite candidate for the audience award.

All details on the CWS “Create your Paradise“ competition can be found on the online portal at www.cws-boco.com/competition

CWS-boco is the only supplier on the market to offer a completely customisable line of dispensers, the CWS ParadiseLine. The dispensers, created by the Munich designer Jens Pattberg (agency brains4design), are available in various colours and materials, and for the first time ever, can be furnished with images or texts. The design of this line of dispensers incorporates the latest trends in product design and architecture and fulfills increased corporate and consumer demands on quality, hygiene and design. Thanks to the innovative concept, companies can use the dispensers as a completely new instrument to strengthen and promote Corporate Identity. At the same time, the innovative dispenser concept with exchangable panels present a unique advertising platform.

CWS-boco International GmbH is the international leading supplier of one-stop professional washroom hygiene solutions and textile services. These solutions include the well-known CWS handtowel, soap and fragrance dispensers as well as innovative entrance mats, industrially washable professional clothing, customised Corporate Fashion collections, protective and safety clothing from boco. All services are available in the flexible subscription service. Customers profit from fixed costs and professional all-round care, including personal consultation, regular maintenance of the equipment as well as professional and environmentally-friendly cleaning and replacement of the cloth towels, mats and clothing. CWS-boco International has more than 18 branch offices in Europe as well as one site in China. CWS-boco employs worldwide more than 8.000 employees. Company headquarters are located in Duisburg, Germany. CWS-boco is a subsidiary of the Haniel-Group, whose overall sales of 29,2 bn Euro (fiscal year 2007) and more than 56.000 employees make it one of the most successful family-owned German businesses worldwide.

CWS-boco International GmbH
Dr. Maren Otte
Corporate Marketing & Communications
Dreieich Plaza 1B
63303 Dreieich
Tel.: +49 (0)6103/309-1032
Fax: +49 (0)6103/309-1729
E-Mail: Maren.Otte@cws-boco.com