Media
CWS Towel Dispensers as New Advertising Medium in Washrooms
Financing designer fixtures in washrooms through advertising
Duisburg, 09 September 2009. The towel dispensers in the washroom dispenser series CWS ParadiseLine can now be used as an
advertising medium. The exchangable front panels can be fitted with individual image or text motifs, and thus be used as a
new and efficient form of external advertising. Users of public washrooms spend several seconds drying their hands, during
which time they will have guaranteed contact with the advertising message conveniently placed at eye level. Companies and
public institutions which make their dispensers available to advertisers, profit from favourable and yet modern fittings in
their washrooms. Up to 100% of the monthly rental, service and maintenance costs for the dispensers can be refinanced in this
way. Washroom operators could even obtain profits using the advertising concept.
CWS-boco are one of the leading suppliers of professional washroom hygiene solutions and textile services on subscription basis. With their CWS ParadiseLine, they are the first manufacturer worldwide to offer towel dispensers whose front panels can be completely customised. The dispensers are ideally suited to place individual texts, images and campaign motifs and thus represent a completely new advertising format. It is also possible to place signs with individual messages to customers, guests and employees as well as to adapt the front cover to match Corporate Design.
Frank Radinic, Head of Marketing at CWS-boco International GmbH says, "With their ParadiseLine, CWS-boco has revolutionised sanitary facilities. On the one hand, companies have gained a completely new platform of communication which far surpasses conventional advertising media as far as reach, contact quality and efficiency are concerned. On the other hand, the high-quality washroom fittings can be almost completely refinanced by making the dispensers avaialable as advertising space.“
CWS-boco are one of the leading suppliers of professional washroom hygiene solutions and textile services on subscription basis. With their CWS ParadiseLine, they are the first manufacturer worldwide to offer towel dispensers whose front panels can be completely customised. The dispensers are ideally suited to place individual texts, images and campaign motifs and thus represent a completely new advertising format. It is also possible to place signs with individual messages to customers, guests and employees as well as to adapt the front cover to match Corporate Design.
Frank Radinic, Head of Marketing at CWS-boco International GmbH says, "With their ParadiseLine, CWS-boco has revolutionised sanitary facilities. On the one hand, companies have gained a completely new platform of communication which far surpasses conventional advertising media as far as reach, contact quality and efficiency are concerned. On the other hand, the high-quality washroom fittings can be almost completely refinanced by making the dispensers avaialable as advertising space.“
Effective advertising in the washroom
This type of advertising allows a specific addressing of target groups, for example through gender-specific separation of
men and women or focus on a certain geographic region. When washing hands, each guest has several seconds of guaranteed contact
with the advertising message placed at eye level. Perception is not visually impacted by other advertising. It therefore contributes
to the advertising effect and minimises wastage.
Distinguished design and flexible rental service
The innovative washroom dispenser line CWS ParadiseLine was developed in cooperation with the Munich-based designer Jens Pattberg
(brains4design agency) and awarded the international red dot product design award in 2009. The design of the dispenser line
incorporates current trends in product design and architecture, and fulfils increased demands placed by many companies on
quality, hygiene and design. In addition to the option of customising the front covers – e.g. according to the coporate design
or with your own images and texts – washroom outfitters may also choose from eight standard front covers.
As with all CWS-boco solutions, the new washroom dispenser series is offered as a complete system on subscription basis. All dispenser components are harmonised and are installed and maintained by CWS-boco. The service spectrum also includes competent customer advising as to the appropriate washroom fittings and customised dispenser designs.
In addition to cotton towel dispensers, the CWS ParadiseLine also includes soap and fragrance dispensers as well as toilet roll holders, for which there are also eight various panel options available.
Design agency Brains4Design has its website on http://www.brains4design.de/
As with all CWS-boco solutions, the new washroom dispenser series is offered as a complete system on subscription basis. All dispenser components are harmonised and are installed and maintained by CWS-boco. The service spectrum also includes competent customer advising as to the appropriate washroom fittings and customised dispenser designs.
In addition to cotton towel dispensers, the CWS ParadiseLine also includes soap and fragrance dispensers as well as toilet roll holders, for which there are also eight various panel options available.
Design agency Brains4Design has its website on http://www.brains4design.de/
About CWS-boco International
CWS-boco International GmbH is one of the internationally leading one-stop suppliers for professional washroom hygiene solutions
and textile services.
This includes the well-known CWS towel, soap and fragrance dispensers, innovative entrance mats as well as industrially washable professional clothing, individual Corporate Fashion collections, protective and warning clothing from boco. All services are available in flexible leasing packages. Customers profit from the calculable costs and professional all-round care, including personal consultations, regular maintenance of the dispenser systems as well as professional and economical handling of the hand-towel rolls, mats and clothing.
CWS-boco International has more than 18 branch offices in Europe and China and employs worldwide around 8.000 employees. Company headquarters are located in Duisburg, Germany. CWS-boco is a subsidiary of the Haniel-Group, whose overall sales of 26,4 bn Euro (fiscal year 2008) and around 50.000 employees make it one of the most successful family-owned German businesses worldwide.
This includes the well-known CWS towel, soap and fragrance dispensers, innovative entrance mats as well as industrially washable professional clothing, individual Corporate Fashion collections, protective and warning clothing from boco. All services are available in flexible leasing packages. Customers profit from the calculable costs and professional all-round care, including personal consultations, regular maintenance of the dispenser systems as well as professional and economical handling of the hand-towel rolls, mats and clothing.
CWS-boco International has more than 18 branch offices in Europe and China and employs worldwide around 8.000 employees. Company headquarters are located in Duisburg, Germany. CWS-boco is a subsidiary of the Haniel-Group, whose overall sales of 26,4 bn Euro (fiscal year 2008) and around 50.000 employees make it one of the most successful family-owned German businesses worldwide.
presstext
(doc, 104 KB)