Marketing Communications Specialist

HTS Texas
Published
June 4, 2021
Location
Houston, Texas
Category
Job Type

Description

Job Title: Marketing Communications Specialist

Location: Houston, TX

Job Type: Full Time 

Company Overview

HTS Engineering Ltd. is the largest independent commercial HVAC manufacturers’ rep in North America, with 16 offices in the US and Canada. We are a full-service HVAC distributor providing custom solutions for commercial, institutional, and industrial sectors. We are committed to the individual success of all those involved in a project’s HVAC selection, design, purchase, installation, and maintenance.

Description

HTS Texas is currently looking to add a Marketing Communications Specialist to our established and dynamic marketing team. This role will be based in our Houston office, and will report directly to the Marketing Manager. The Marketing Communications Specialist will take full ownership of the marketing automation engine and HTS website to implement our digital communication strategy to support strategic company goals, grow brand awareness, capture leads, and nurture established relationships. They must be able to work independently to confidently drive their own projects and deadlines.

Essential Job Responsibilities:

  • Support end-to-end communications plan development and execution focused on demand generation including communications, messaging, creative and content strategies aligned to global marketing programs
  • Leverage basic HTML skills to build email and landing page templates
  • Build and manage email distribution lists, lead generation forms, and landing pages
  • Track and report on analytics for website, social media, and automation efforts
  • Oversee content updates and technical tasks for HTS website to support optimization efforts
  • Support website optimization efforts
  • Strategize on opportunities, like ad words and back links, to further grow brand awareness and lead capture potential
  • Implement and maintain organic social media plan to build and engage with target audiences
  • Create and manage our digital communication content calendar
  • Supports the development and distribution of digital and print marketing materials for sales, recruiting, office branding, events, and current program support
  • Assist in executing webinars, trade shows, and other events
  • Support on other tasks and projects as needed

 Requirements:

  • Bachelor’s degree in marketing, communications, public relations, advertising, or another related field
  • Minimum of 3-4 years’ experience in marketing, communications, technical writing, and/or design

Skills:

  • Marketing Automation System (Pardot, Marketing Cloud, Hubspot, etc.) – Intermediate to advanced proficiency
  • Adobe Creative Cloud (Illustrator, InDesign, Photoshop) – Intermediate to advanced proficiency
  • HTML Code- Basic to Intermediate proficiency
  • MSOffice Word – Intermediate proficiency to advanced
  • MSOffice Excel – Intermediate proficiency
  • MSOffice Outlook – Intermediate to advanced proficiency
  • MSOffice Power Point – Intermediate proficiency
  • Technical content writing – Intermediate proficiency

Behavioral Competencies:

  • Strong work ethic with meticulous attention to detail
  • Ability to multitask, prioritize, and organize work to meet deadlines and multiple requests
  • Ability to be creative, flexible, and think “outside-the-box”
  • Solution oriented
  • Teamwork mentality
  • Professional communication skills
  • Operates with a sense of urgency
  • Extremely organized and self-motivated
  • Professional with a positive attitude

Travel: 5%

May be required to travel to event venues within Texas. Must have a valid driver’s license and reliable transportation.

Benefits:

  • Competitive wages with full benefits, including 401K options
  • Opportunities for professional growth, training, and advancement

NOTE: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities, and activities may change or be assigned at any time by a manager, with or without notice.

HTS provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by laws.

 

 

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